2002年10月自考00182公共关系学真题（历年真题及答案找乐昇学教育领取）
本文乐昇学教育给同学们整理了“2002年10月自考00182公共关系学真题”的内容，希望对备战自考的同学有所帮助。
2005年1月高等教育自学考试全国统一命题考试
公共关系学&n bsp; 试题
课程代码：00182
1. 请考生按规定用笔将所有试题的答案涂、写在答题纸上。
2. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔 填写在答题纸规定的位置上。
选择题部分
注意事项：
每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动,用橡皮 擦干净后，再选涂其他答案标号。不能答在试题卷上。
一、填空题(每空1分，共20分)
1.公共关系的本质属性是(&n bsp; &n bsp; )
&n bsp; A.传播公众&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.告知公众
&n bsp; C.传播沟通&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.管理形象
2.认为“公共关系是一个组织与其相关公众之间的传播管理”的学者是(&n bsp; &n bsp; )
&n bsp; A.蔡尔兹&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.詹姆斯·格鲁尼格
&n bsp; C.雷克斯·哈罗&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.弗兰克·杰夫金斯
3.公共关系学中zhui基本的概念是(&n bsp; &n bsp; )
&n bsp; A.公共关系状态、公共关系活动、公共关系观念
&n bsp; B.关系、舆论、形象
&n bsp; C.组织、公众、传播
&n bsp; D.信息、关系、沟通
4.公共关系专著《有效的公共关系》在美国被誉为“公共关系的圣经”，其作者是(&n bsp; &n bsp; )
&n bsp; A.艾维·李&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.卡特利普和森特
&n bsp; C.巴纳姆&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.爱德华·伯尼斯
5.公共关系的根本职责是(&n bsp; &n bsp; )
&n bsp; A.协调沟通&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.提供服务
&n bsp; C.辅助决策&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.传播推（tui）广
6.公关人员所应具有的沟通交流意识实际上可以说是一种(&n bsp; &n bsp; )
&n bsp; A.协调意识&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.调查意识
&n bsp; C.环境意识&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.信息意识
7.组织公关部门对内公关的根本目标是(&n bsp; &n bsp; )
&n bsp; A.协调组织领(ling)导间的关系&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.树立组织形象
&n bsp; C.协调公关部门与其他部门关系&n bsp; &n bsp; &n bsp; D.调动员工积极（ji）性，增强凝聚力
8.在组织中，主要负责收集信息、预测公众动向及社会发展趋势等任务的公关人员是(&n bsp; &n bsp; )
&n bsp; A.调查分析人员&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.计划分析人员
&n bsp; C.文秘人员&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.传播人员
9.在与公众相关的概念中，与人民相比内涵大、外延小的是(&n bsp; &n bsp; )
&n bsp; A.居民&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.群众
&n bsp; C.人群&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.受众
10.公共关系对象的总称是(&n bsp; &n bsp; )
&n bsp; A.群众&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.受众
&n bsp; C.公众&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.民众
11.工商企业、金融机构、旅游服务业等组织属于(&n bsp; &n bsp; )
&n bsp; A.互益性组织&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.营利性组织
&n bsp; C.服务性组织&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.公益性组织
12.第1印象的强烈影响，在知觉的偏见的产生原因中称作(&n bsp; &n bsp; )
&n bsp; A.定型效应&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.近因效应
&n bsp; C.晕轮效应&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.首（shou）因效应
13.人对特定目标的渴求与欲望是指人的(&n bsp; &n bsp; )
&n bsp; A.需要&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.态度
&n bsp; C.知觉&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.心理
14.人口膨胀、环境污染在舆论对象中属于(&n bsp; &n bsp; )
&n bsp; A.社会事件&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.社会问题
&n bsp; C.社会冲突&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.社会运动
15.组织公关管理中的传播技术因素实际上就是指(&n bsp; &n bsp; )
&n bsp; A.媒介技术&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.媒介体制
&n bsp; C.经济技术&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.工作条件技术
16.在公关活动中，一个组织的形象蓝图zhui终来源于(&n bsp; &n bsp; )
&n bsp; A.员工阶（jie）层&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.管理阶（jie）层
&n bsp; C.公众阶（jie）层&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.决策阶（jie）层
17.当某组织发现自身利益与公众目标要求相一致时，应该重点(&n bsp; &n bsp; )
&n bsp; A.进行形象转换&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.进行形象修补
&n bsp; C.强化正面形象&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.减弱正面形象
18.某企业有一新产品刚投放市场，这个时候它应该选择的公关行为方式是(&n bsp; &n bsp; )
&n bsp; A.建设型公关&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.维系型公关
&n bsp; C.进攻型公关&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.征询型公关
19.传播学研究中的“五W”模式的提出者是(&n bsp; &n bsp; )
&n bsp; A.麦库姆斯&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.库尔特·卢因
&n bsp; C.保尔·拉扎斯菲尔德&n bsp; &n bsp; &n bsp; D.哈罗德·拉斯韦尔
20.在下列媒介中，其娱乐性功能zhui强的是(&n bsp; &n bsp; )
&n bsp; A.广播&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.电视
&n bsp; C.电影&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.通俗杂志
21.今天的Internet开始于1969年，其前身便是美国国防部所建的(&n bsp; &n bsp; )
&n bsp; A. ARPAnet&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B. LAN
&n bsp; C. NSFnet&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D. WAN
22.民意测验的关键环节是(&n bsp; &n bsp; )
&n bsp; A.确定调查目标&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.抽样
&n bsp; C.实施调查&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.设计问卷
23.发布新闻的原则是(&n bsp; &n bsp; )
&n bsp; A.及时迅速&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.新鲜
&n bsp; C.实事求是&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.准确
24.公共关系广(guang)告旨在推销(&n bsp; &n bsp; )
&n bsp; A.商品品牌&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.服务理念
&n bsp; C.商品服务&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.组织形象
25.在所有传播方式中，灵活性、机动性、随意性zhui突出的传播方式是(&n bsp; &n bsp; )
&n bsp; A.书面沟通&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.言语沟通
&n bsp; C.E-mail&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.综合沟通
26.在传统的市场营销策略组合中，公共关系隶属于(&n bsp; &n bsp; )
&n bsp; A.促销策略&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.营销策略
&n bsp; C.形象策略&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.价格策略
27.“将识别性的抽象概念，转化成象征化的视觉要素”，属于CI计划开发作业程序的(&n bsp; &n bsp; )
&n bsp; A.企业实态调查阶段&n bsp; &n bsp; &n bsp; &n bsp; B.设计分析研究阶段
&n bsp; C.设计开发阶段&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.实施管理阶段
28.广(guang)告策划的中心环节是(&n bsp; &n bsp; )
&n bsp; A.广(guang)告定位&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.广(guang)告创意
&n bsp; C.市场调查&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.广(guang)告媒介安排
29.企业广(guang)告诉求的基点是(&n bsp; &n bsp; )
&n bsp; A.消费者&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.潜在消费者
&n bsp; C.产品定位&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.产品价格
30.从管理学角度看，政(zheng)府公共关系是一种(&n bsp; &n bsp; )
&n bsp; A.组织职能&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.控制职能
&n bsp; C.塑造职能&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.社会职能
二、多项选择题(本大题共10小题，每小题2分，共20分)在每小题列出的五个选项中有二至五个选项是符合题目要求的，请将正确选项前的字母填在题后的括号内。多选、少选、错选均无分。
31.对公关本质的理解正确的有(&n bsp; &n bsp; &n bsp; &n bsp; )
&n bsp; A.公共关系是一种组织的传播沟通关系
&n bsp; B.公共关系是一门组织的传播管理学科
&n bsp; C.公共关系是一门组织领(ling)导学
&n bsp; D.公共关系是一种组织的传播沟通职能
&n bsp; E.公共关系是一种组织的决策科学
32.与公共关系职能相关的活动范畴包括(&n bsp; &n bsp; &n bsp; &n bsp; )
&n bsp; A.广(guang)告&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.舆论&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; C.危机处理
&n bsp; D.游说&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; E.交际
33.根据公众对组织的态度，可将公众分为(&n bsp; &n bsp; &n bsp; &n bsp; )
&n bsp; A.个体公众&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.组织公众&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; C.边缘公众
&n bsp; D.逆意公众&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; E.顺意公众
34.霍夫兰认为人的态度的改变主要取决于(&n bsp; &n bsp; &n bsp; &n bsp; )
&n bsp; A.说服者的条件&n bsp; &n bsp; &n bsp; B.信息本身的说服力&n bsp; &n bsp; &n bsp; C.问题的排列技巧
&n bsp; D.被说服者的条件&n bsp; &n bsp; E.问题的性质和内容
35.组织公关策划的基本流程一般包括(&n bsp; &n bsp; &n bsp; &n bsp; )
&n bsp; A.计划&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.方案&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; C.实施
&n bsp; D.检查&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; E.总结
36.一般而言，受众选择信息会形成心理上的“防卫圈”，这主要包括(&n bsp; &n bsp; &n bsp; &n bsp; )
&n bsp; A.选择性注意&n bsp; &n bsp; &n bsp; &n bsp; B.选择性遵从&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; C.选择性理解
&n bsp; D.选择性记忆&n bsp; &n bsp; &n bsp; &n bsp; E.选择性控制
37.影响样本质量的主要因素有(&n bsp; &n bsp; &n bsp; &n bsp; )
&n bsp; A.样本的规模&n bsp; &n bsp; &n bsp; &n bsp; B.样本的科学性&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; C.样本的代表性
&n bsp; D.样本的准确性&n bsp; &n bsp; &n bsp; E.样本的目的性
38.举行会议应注意的问题包括(&n bsp; &n bsp; &n bsp; &n bsp; )
&n bsp; A.召开会议的必要性&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.会议目标与主题的确定
&n bsp; C.会议的准备工作&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.会议的引导
&n bsp; E.与会议配套的宣传活动的策划
39.市场挑战者为竞争对手重新定位的策略具有如下特点(&n bsp; &n bsp; &n bsp; &n bsp; )
&n bsp; A.强烈性&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.强制性&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; C.否定性
&n bsp; D.突然性&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; E.挑战性
40.政(zheng)府公共关系原则主要有(&n bsp; &n bsp; &n bsp; &n bsp; )
&n bsp; A.政党利益至上原则&n bsp; &n bsp; &n bsp; &n bsp; B.公众利益至上原则
&n bsp; C.真实公开原则&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.科学指导原则
&n bsp; E.整体统一原则
三、名词解释(本大题共4小题，每小题3分，共12分)
41.积极（ji）公众
42.公共关系管理
43.策划新闻
44.政(zheng)府公共关系
四、简答题(本大题共4小题，每小题5分，共20分)
45.简述公共关系与人群关系的区别。
46.组织公关人员应具备哪些基本公关实务知识?
47.组织自我形象分析主要包括哪些内容?
48.传统促销与公共关系营销的区别是什么?
五、论述题(10分)
49.论政(zheng)府公共关系的整体统一原则。
六、案例分析题(8分)
50.一新任县长上任后，发现设在政(zheng)府办公室内的公关科整天忙于迎来送往、交际应酬等琐碎之事。他决心改变这种状况。在他提议下，县班子讨论决定把公关科独立出来，由主管副县长直接领(ling)导，负责县政(zheng)府的公关管理工作。一段时间后，秘书告诉他：政(zheng)府里的人说“公关科，公关科，离开吃喝没事做!”县长找来公关科长，科长说“没办法，人家都认为公关就是如此。”县长困惑了。
请问：
①公关部门组织形式变了，其作用为何依旧?
②你是县长的话，下一步将怎样做?
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