2014年10月自考00182公共关系学真题及答案（历年真题及答案找乐昇学教育领取）

本文乐昇学教育给同学们整理了“2014年10月自考00182公共关系学真题及答案”的内容，希望对备战自考的同学有所帮助。

2014年10月高等教育自学考试全国统一命题考试

公共关系学&n bsp; 试题

课程代码：00182

1. 请考生按规定用笔将所有试题的答案涂、写在答题纸上。

2. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔 填写在答题纸规定的位置上。

选择题部分

注意事项：

每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动,用橡皮 擦干净后，再选涂其他答案标号。不能答在试题卷上。

一、单项选择题:本大题共20小题,每小题1分，共20分。在每小题列出的备选项中只有一项是zhui符合题目要求的，请将其选出。

1.侧重从公关的传播属性来理解公关关系的学者是

A.雷克斯·哈罗&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.弗兰克·杰夫金斯

C.詹姆斯·格鲁尼格&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.蔡尔兹

2.公关的行为主体是

A.相关公众&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.组织机构

C.传播沟通媒介&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.个人

3.国际公关协会成立的时间是

A.1955 年&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.1985 年

C.1986 年&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.1987 年

4.决定公众性质的是公众的

A.群体性&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.共同点的性质

C.多样性&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.变化性

5.公共关系传播沟通活动的目标对象是

A.个人&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.群体

C.公众&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.组织

6.目标公众中zhui具有权（quan）威性的是

A.社区公众&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.顾客公众

C.媒介公众&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.政(zheng)府公众

7.认为 “人的态度的改变主要取决于说服者的条件、 信息本身的说服力以及向题的排列技巧” 的学者是

A.伯尼斯&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.巴纳姆

C.森特&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.霍夫兰

8.肯定与否定、亲近与疏远体现了态度的

A.社会性&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.稳定性

C.两极（ji）性&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.协调性

9.作为思维的“窗口气并为思维提供感觉信息的心理因素是

A.性格&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.态度

C.需要&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.知觉

10.在信息传播过程中，对信息的提供、制作、编辑和报道采取”硫导“与”抑制，行为的 关键人物，被库尔特·卢因称之为

A.策划人&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.创意人

C.把关人&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.监督人

11.公共关系策划的生命力在于其

A.创造性&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.程序性

C.时机性&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.灵活性

12.直接头脑风暴法的提出者是

A.奥斯本&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.西蒙

C.秦罗&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.弗鲁姆

13.广(guang)告策划的基础是

A.市场调查&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.广(guang)告定位

C.广(guang)告创意&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.广(guang)告媒介选择

14.整合营销传播的明显特征是

A.战术连续性&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.战术连续性与战略导向性相结合

C.战略导向性&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.战术连续性与战略导向性相分离

15.某公司为庆祝该企业产品获得国际博览会金奖而进行的庆典活动属于

A.开业庆典&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.周年庆典

C.重大成果庆典&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.受到特殊嘉奖庆典

16.组织的“吉祥物”是指组织的

A.标志&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.组织造型

C.组织象征图案&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.标准字

17.zhui佳的组织形象管理状态是

A.高知名度/高美誉度&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.高知名度/低美誉度

C.低知名度/高美誉度&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.低知名度/低美誉度

18.组织识别系统的核心与原动力是

A.理念识别系统&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.行为识别系统

C.视觉识别系统&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.听觉识别系统

19.班尼特的形象修复理论

A.适用于个人&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.适用于组织

C.既适用于组织也适用于个人&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.既不适用于组织也不适用于个人

20.提出“只有进行有效的传播管理才能进行有效的危机管理”的是

A.库姆斯&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.迈克尔·里杰斯特

C.格鲁尼格&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.斯蒂文·芬克

二、多项选择题（本大题共10小题，每小题2分，共20分）在每小题列出的五个备选项中至少有两个是符合题目要求的，请将其选出并将“答题纸片 的相应代码涂黑。错涂、多涂、少涂或未涂均无分。

21.以内部业务为标准，将公关公司划分为

A.专项业务服务公司&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.合作型公司

C.独立型公司&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.专门业务公司

E.综合服务咨询公司

22.下列公众属于组织内部公众的有

A.管理人员&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.技术人员

C.生产人员&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.销售人员

E.社区居民

23.下列公众属于临时公众的有

A.飞机误点滞留机场的旅客&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.足球场闹事的球迷

C.社区居民&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.”广交会“的来宾

E.老主顾

24.影响知觉选择性的客观因素包括

A.知觉对象本身的特征&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.对象和背景的差别

C.对象的组合&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.需要

E.知识

25.传播的对象分析主要包括

A.传播对象的心理&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.传播对象的劝服

C.传播对象的选择&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.传播对象的分类

E.传播对象的知识

26.社会活动型公共关系的特点有

A.社会参与面广&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.与公众接触面大

C.社会影响力强&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.形象投资(zi)费用高

E.提高知名度

27.广(guang)告主题的构成要素包括

A.传播方式&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.广(guang)告目标

C.信息个性&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.消费心理

E.传播效果

28.赞助活动包括

A.赞助体育活动&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.赞助新闻出版和文化艺术事业

C.赞助教育和科研事业&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.赞助福利事业和受灾地区

E.赞助壮举

29.构成组织实态形象的要素有

A.组织生产经营规模&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.利润

C.服务质量&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.市场占有情况

E.产值

30.公共关系危机的特征包括

A.突发性&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; B.不确定性

C.舆论关注性&n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; &n bsp; D.连锁破坏性

E.溢出效应

三、简答题（木大题共6小题，每小题5分，共30分）

31.简述公共关系的基本要素。

32.简述公关人员的公关意识。

33.简述追随流行的心理原因。

34.简述弗兰克·杰夫金斯的公共关系策划”六步工作法“的具体内容。

35.简述整合营销传播的方法。

36.简述危机预警机制的内容。

四、论述题（本大题共2小题，每小题10分，共20分）

37.认试述传播媒介选择的原则。

38.试述组织形象调查的过程。

五、案例分析（10分）

39.2014年9月20日，香港某集团在招商大厦举行了新展厅开幕仪式。开幕式在友好、祥和的气氛中进行。 此次活动邀请了北京电视台新闻节目著(zhu)名主持人作为主持，前中国足协主(zhu)席等领(ling)导为开幕式作了简短致词，集团代表同嘉宾进行了现场剪彩、香槟祝酒。为了营造现场热烈气氛，集团施放礼花庆祝此次开幕式的成功举办。与会各界嘉宾同集团代表进行了相互沟通，就现代企业的发展方向及前景进行了深入探讨，zhui终开幕式取得圆满成功。试结合案例分析如何使开幕式取得圆满成功？

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